About us

Edgy design, daring color sensibility, experimentation and uncompromising quality are the distinguishing elements of high-end women’s and accessories label Plan C. 

The daughter of Marni’s founders, Carolina for 10 years developed special projects for her family’s business, prior to lunch Plan C in 2018, with the support of her father Gianni and her brother Giovanni.

Headquartered in a space in the heart of Milan, which housed Carolina’s great grandmother’s fur atelier in the 60’, Plan C offers individual and modern collections, matching masculine and feminine elements and playing with striking colors and bold prints.

Crafted from special materials with a charming tactile feel, Plan C’s long-lasting and meaningful garments are designed to become the uniforms of real, powerful and determined women. 

Distributed across the most sophisticated multi-brand stores in the world, Plan C operates a flagship at Tokyo’s iconic “From 1” building in the luxury Aoyama district, as well as shops shops-in-shop at Isetan in Japan and at the Hyundai Main mall in Korea.