The Spring Summer 2022 collection’s film was shot on the Torre Velasca in Milan in June 2021, just before the tower - part of the first generation of italian modern architecture - was scaffolded for renovation. The protagonist find herslef in a pleasant loop and each time she discovers new details that slowly make up a puzzle of inner emotions.

@mentenovaprojectstudio @massimozanusso @danielebotallo @sebastianled @kindof_mgmt

SLIP INTO UNCONSCIOUSNESS

Directed by Daniele Botallo and Tribeca-Studio.it

Photographer Massimo Zanusso

D.O.P. Umano Teodori

Starring Lila Braghero and Claudia Toms

TCHOTCHKES

Directed by Marco+Maria

Creative direction Neo

Starring Linda Spagnolo and Maga (Specialbeauties)

TRASLOCO

Directed by Marco+Maria

Creative direction Talking Cricket

Starring Linda Spagnolo and Maga (Specialbeauties)